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Creative Design Adda
Creating Brands
+
Since 2021
A Passionate Visual designer driven by a love for learning something new everyday, staying updated on design trends, and building story's into brands.
Hello, I'M KANAK KINGRANI
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Category
Branding & Packaging
Synopsis
Souvenir
Service
Duration
1 Month
A Vision Rooted in Curiosity
Celebrating India's Handcrafted Souvenirs
Cultural Heritage
Luxury
Inspiration and Ideas
Research revealed a gap in the market for authentic, high-quality souvenirs. This inspired a vision for Ethnotrove focusing on premium craftsmanship and meaningful narratives.
Ethnotrove’s design approach addresses the lack of authenticity in souvenirs and the disconnect with cultural narratives, blending heritage with luxury to create meaningful connections.
Capturing Problem
Storytelling Power
Weaving Cultural Tales into Every Design
Thoughtful Design
The design is based on research of each city along the route, ensuring the souvenirs are authentic to their origins.
Cultural Context
Each souvenir tells the story of the city it represents, allowing travelers to take home a cultural memory from the journey.
Engaging Narratives
Local motifs and colors are thoughtfully used in each product to create an emotional connection between the traveler and the place.
Sophisticated Identity with Cultural Symbolism
Design with Impact
Ethnotrove blends traditional craftsmanship with modern luxury, creating souvenirs that are both meaningful and elegant.
Innovative Thinking
The attention to detail not only enhances the design but also plays a crucial role in shaping the overall vision of Ethnotrove, ensuring that each product authentically reflects its cultural roots.
Detail-Oriented Craftsmanship
The main typefaces derive from Ethnotrove logo which is composed of a font named Bentoga and a dot .
Typography Harmony
Connecting Visual Element
Celebrating Culture through storytelling
This packaging features spices from Delhi, marble candle holders from Agra, and scarves from Jodhpur, all highlighting traditional craftsmanship. The design incorporates city-inspired patterns, reflecting the unique cultural motifs of each location.
From Heritage TO Home
Ethnotrove
Culturally Crafted Luxury
Ethnotrove blends cultural heritage with premium souvenirs. It creates a luxurious, immersive shopping experience that celebrates India’s rich traditions.
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Nostalgia
Brand Communication Style
Color theory
Primary
Secondary
#EAA851
RGB -234,168,81
CMYK - 7,27,78,0
#81291B
CMYK - 30,91,98,37
RGB - 129,41,27
#E53B64
CMYK - 4,92,46,0
RGB - 229, 59, 100
#E66C2B
CMYK - 5,71,96,0
RGB - 230,108,43
#CE9D4AB
RGB - 233,212,171
CMYK - 20,38,84,1
#3C4022
RGB - 60, 64, 34
CMYK - 65,52,84,58
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Clean, Stylish appearance evokes sophistication while maintaining readability.
Sleek lines and modern curves,
offering a blend of contemporary
elegance and tradition charm.
Aa
The dot within the "o" of Ethnotrove
signifies the brand's commitment to unity and cultural connection.
Trove meaning collection of valuable of interesting thing
Purpose of the Name
Ethno meaning ethnicity or culture
Type System
ITC Avant Garde should be used for the tagline, city names, and souvenir .
Logo Composition
The logo, featuring a lotus, symbolizes purity and spiritual growth. Visuals are sleek, with guidelines
on logo use, clearances, and scale.
Logo Concepts
The logo's thick and thin lines represent strength
and delicacy, showcasing a balance that reflects
the harmony between different aspects of Indian
culture, like tradition and modernity.
The small dot beneath the lotus symbolizes Ethnotrove's
commitment to supporting artisans and preserving India's cultural heritage, representing the brands rootedness in tradition and its role in empowering local communities.
The breaking lines symbolize the challenges and
obstacles faced by artisans while crafting each
souvenir, highlighting the dedication and resilience required in preserving India's heritage crafts.
![Ethnotrove (typo and color) [Recovered]-22.png](https://static.wixstatic.com/media/26e9e2_7f89f7784fd64a6ab3ca4c6f1978a2eb~mv2.png/v1/fill/w_745,h_732,al_c,q_90,enc_avif,quality_auto/Ethnotrove%20%20(typo%20and%20color)%20%5BRecovered%5D-22.png)
Final Logo
Culturally Crafted Luxuries
Scaling & Proportions
Business Card
Spices from Delhi
Marble Candle holder from Agra
Usta Kala Hand Mirror from Bikaner
Forest Perfume from Gir
Kundan from Jaipur
Bandhej Scarf from Jodhpur
Celebratory
Empowering
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