Creative Design Adda
Creating Brands
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Since 2021
A Passionate Visual designer driven by a love for learning something new everyday, staying updated on design trends, and building story's into brands.
Hello, I'M KANAK KINGRANI
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Category
Packaging
Synopsis
From Trick TO Treat
Special edition Halloween packaging for After Eight chocolates
Service
Duration
3 weeks
A Vision Rooted in Curiosity
Unboxing a thrilling experience
Element of Surprise
Halloween Spirit
Inspiration and Ideas
Halloween is particularly among popular among teenage children. During Halloween parties people often exchange gifts. "Trick or Treat" is the Halloween ritual, which is why we have chosen to create packaging for chocolates and candies as our product, adding a surprise element to make them a little spooky and fun.
Storytelling Power
Weaving Halloween Tales into Every Design
Thoughtful Design
Creating spooky, playful stories that unfold as children explore the packaging. Each riddle and illustration contributes to a memorable Halloween adventure.
Cultural Context
Using riddles and hidden treats to connect with young consumers through Halloween-themed narratives.
Engaging Narratives
Celebrating Halloween’s heritage while making it accessible and exciting for a young, diverse audience. Blending traditional symbols with fresh, creative elements.
Capturing Halloween’s spirit
Design with Impact
Challenging typical Halloween packaging norms with unique shapes, colors, and hidden surprises. Aiming to create a one-of-a-kind Halloween treat unboxing experience.
Innovative Thinking
Our chosen product is a coffin gift box, which is the representation of the festival, adding a spooky and playful touch.We also included elements such as creepy crawlies (candies), which acted as a surprise element in the gift box.
Detail-Oriented Craftsmanship
Typography Harmony
Connecting Visual Element
Visually impactful across all packaging
Uniting illustrations, riddles, and pop-ups to form a cohesive Halloween adventure. The connected elements create a journey from unboxing to treat discovery.
Our Halloween packaging for After Eight brings together fun, mystery, and a hauntingly delightful design. Perfectly crafted to intrigue children with hidden treats and themed riddles
Spooky
Brand Communication Style
Surprise Element
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Halloween Edition
Brand Selection
After Eight Mint Chocolate Thins, commonly known as simply After Eights, are a brand of mint chocolate-covered sugar confectionery. After Eight follows a black and green color scheme, which perfectly suits our Halloween theme and the flavor: Mint.
Elegance
Aesthetic
Incorporation of riddle on the inside of the gift box so that the children would find the hidden candies. Making them curious and knowledgable.
Color Theory
#000000
CMYK - 75, 68, 67, 90
RGB - 0,0,0
#C6C1A4
RGB - 198,1 93, 164
CMYK - 23,1 9, 37, 0
#233D2B
RGB - 35, 61, 43
CMYK - 78, 50, 79, 57
"In a coffin dark and Halloween-themed, Lies a secret, like in a spooky dream.
With six legs and a chocolatey taste, Find the critter hiding, it's not a waste.“
"In a coffin dark and Halloween-themed, Lies a secret, like in a spooky dream.
With six legs and a chocolatey taste, Find the critter hiding, it's not a waste.“
Papyrus
Bahnschrift
Understanding Mechanism
Coffin Layout Sketches
Coffin Box Dieline
Labelling Rough Sketches
Final Labeling
Final Packaging
The final packaging of the coffin includes a vampire with a main mint chocolate bar, and the hidden chocolates are shaped like creepy crawlies, which are revealed after solving the riddle.
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