Creative Design Adda
Creating Brands
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Since 2021
A Passionate Visual designer driven by a love for learning something new everyday, staying updated on design trends, and building story's into brands.
Hello, I'M KANAK KINGRANI
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Category
Synopsis
Internship Project at Scarecrow M&C Saatchi for Reliance Jewels
Service
Duration
2 Weeks
The "Soch Hatke" campaign aimed to position Camlin as a brand that inspires creativity and fun. Through engaging mediums like jingles, TVCs, print ads, and school competitions,the campaign encouraged users to think outside the box and see ordinary tasks in an extraordinary light.
A Vision Rooted in Curiosity
Thinking Hatke for the brand
Fun & Creative
Stationery Products
Inspiration and Ideas
A detailed mind mapping session about Camlin helped to come up with many creative ideas.
After careful evaluation, a few were shortlisted like "Nazariya badlo", "Sketch your story", and
"Soch Hatke".
In the end "Soch Hatke", was chosen the final idea.
Storytelling Power
Engagement
TVC - storyboard and execution, Newspaper print Ads.
Launch
Soch Hatke Jingle
Pre-Launch
School engagement activities - Desk games competition
Social media engagement - "What's your Hatke Soch?"
Design with Impact
TVC showcases the essence of "Soch Hatke," encouraging creativity and fun with Camlin products.
A visually impaired girl is curious to know about her friend's experience of her vacation.
Her friends fulfills her curiosity through the use of Camlin stationery tools, transforming everyday items into imaginative storytellig aids.
TVC inspires users to think outside the box and turn ordinary moments into extraordinary experiences, highlighting how Camlin adds excitement and joy to daily life.
Jingle
Connecting Visual Element
From tools TO tales
Prelaunch & Launch Engagement
Camlin Campaign
SOCH HATKE
Competitive Analysis
Primary: Children (10-16 years)
Secondary: Parents
Target Audience
Empower individuals of all ages to unleash their creativity through innovative and quality stationery products.
Create a diverse range of products that embrace everyday life, fostering joy and self expression.
Mission
Vision
To be leading catalyst of creativity, inspiring individuals to think 'Soch Hatke' and tranform ordinary moments into extraordinary experience
Preamble
Our concept of having fun with Camlin and thinking outside the box is encapsulated in the tagline "Soch Hatke"
This slogan encourages users to let their imagination run wild and transform everyday tasks into enjoyable experiences.
By incorporating this message, Camlin inspires creativity and adds an element of excitement to daily life.
Mediums
TVC
Press Advertisement
Billboards
Outdoor Advertising
Set Square Handles
Grab Handles
Mother's Day Audio Ad
Seasonal Advertisement
Pata hai har din khaas hota hai
Par ek din thoda aur special ho sakta hai
Jo roz gol rotiya sekke deti hai
Unke liye ek perfect round banane ki,
koshish toh karte ho na
Belan se na jame toh katori, CD aur compass ko azma ke bhi dekhte ho na
Unke hi paiso se unhe gift nhi dena chahte
isliye gharpe phool banane ka try karte ho
Greetings, Gifts sab tarah se unhe kush karna chahte ho
Jo har ghadi aapke liye sochti hai
is ek din thoda alag socho
This Mother's day apni maa ke liye thoda
Hatke Socho!
Carousell Post
Social Media Post
Camlin
Thoda Hatke Soch