Creative Design Adda
Creating Brands
+
Since 2021
A Passionate Visual designer driven by a love for learning something new everyday, staying updated on design trends, and building story's into brands.
Hello, I'M KANAK KINGRANI
THIS SITE IS MEANT FOR YOUR LAPTOP
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• Available for Work
Category
Synopsis
Service
Duration
1 month
(Including prototype)
This project centers on increasing engagement with India's rich cultural heritage sites through augmented reality (AR). With a focus on creating immersive, educational experiences for younger audiences, the goal is to preserve cultural sites and boost visitor interaction.
A Vision Rooted in Curiosity
Exploring India's Cultural Heritage
Augmented Reality
Historical Cultural Sites
Inspiration and Ideas
Inspired by a lack of youth engagement with heritage sites, Road Roamers fills this gap by making cultural exploration dynamic and tech-savvy.
Storytelling Power
Thoughtful Design
The project incorporates Gujarat’s rich traditions, historical landmarks, and local tales, ensuring an authentic cultural experience.
Cultural context
The road trip narrative is crafted around each location's history, allowing users to explore and interact with cultural stories through AR.
Engaging Narratives
Each design choice in Road Roamers—from navigation flow to visual identity—prioritizes a seamless, engaging user experience.
UX/UI &
Visual Design
Cultural Heritage &
Ar tourism
Capturing problem
Brochure
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Advertising: Virtual try-ons and brand engagement.
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Storytelling: Interactive narratives using AR.
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Cultural Preservation: Digital archiving and interactive exploration of heritage sites.
Capturing Problem
Capturing Problem
To ensure the preservation of cultural heritage sites in India for the future generations , it is imperative to increase the movement of people visiting these sites.
Target Audience:
Primary: Tech-savvy youth (ages 10-20).
Secondary: Tourists of all ages.
We propose an interactive website that offers road tripguides to cultural sites. Visitors will use AR for scavengerhunts that guide them to new destinations, with rewards and educational experiences along the way.
Proposed Solution
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Design with Impact
Using AR to bring the stories of Gujarat’s heritage sites to life
Project innovatively transforms how travelers interact with heritage sites.
The scavenger hunt format in Road Roamers provides a fresh way to explore cultural sites, encouraging engagement through AR-enhanced clues.
Innovative Thinking
Every element, from the map design to interactive features, is meticulously crafted to enrich the user’s journey.
Detail- Oriented Craftsmanship
Informative
Engaging
Adventurous
Brand Communication Style
SWOT Analysis
S
W
O
T
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Enhances visitor engagement
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Provides interactive learning experiences
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Aids in preservation efforts
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Improves accessibility for diverse audiences
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Technical challenges in implementation
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Complexity of content creation
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Risk of cultural misrepresentation
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Cost prohibitive for some organizations
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Attracts new audiences
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Promotes collaboration and innovation
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Boosts tourism and local economies
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Increases visitor numbers and engagement
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Limited awareness and adoption
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Regulatory hurdles and legal constraints
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Maintenance and sustainability challenges
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Potential forever commercialization
Color palette
CMYK - 2,1,11,0
RGB -249,246,227
#F9F6E3
#E1D9CC
RGB - 225,217,204
CMYK - 11,11,18,0
#95B364
CMYK - 46,14,77,0
RGB - 149, 179, 100
CMYK - 1,80,100,0
RGB - 238, 90, 28
#EE5A1C
#EEA73B
CMYK - 5,38,89,0
RGB - 238,169,59
#F9F6E3
CMYK - 2,1,11,0
RGB - 249, 246,227
Primary
Secondary
Neutral
The typography for Road Roamers combines a bold, adventurous header font with a clean, modern body font, balancing playful exploration with clear readability across digital and print media.
Typography Harmony
Road Roamers
On The Road
Road Quest
Road Trails
“Road Roamers”
“Road Roamers” captures the fun and excitement of going on a road trip. It makes you think of exploring new places and having adventures along the way. Whether you’re traveling alone or with friends and family, “Road Roamers” is all about enjoying the journey and discovering cool stuff together.
Where Culture Comes Alive!
Logo Composition
Connecting Visual Elements
Outcomes were achieved by merging cultural with technology
The visual elements in Road Roamers blend effortlessly, uniting maps, AR, and cultural visuals to create a easy and engaging experience.
User Flow
Site Map
Website